The Million Lives Project - Max Pulse Revenue


630-289-2750 Judy Feldhausen

Cardiovascular Wellness Center

Hi, my name is Judy Feldhausen and it's been my privilege to help health practitioners implement a Cardiovascular Wellness Center.  I'll teach you how to use the Max Pulse to benefit your clients, create an additional stream of income.  And help to differentiate you from the rest of your competition.  

Potential Revenue Using The Max Pulse

Heart Rate Variability (HRV) Screenings

The Max Pulse is a simple, user-friendly, non-invasive, FDA Class II medical screening device.  It can be used to determine one's overall health status and autonomic nerve system, especially as it applies to the heart. 

Below you will find the technical information on the Max Pulse.  In this first section I want to help you understand the profit potential of heart rate variability (HRV) screenings. 

Option 1 - Screening Service with No Upfront Costs 

In this option we supply the HRV Specialist and Max Pulse Device for your screening day.  We will help you develop your marketing strategy (see our case study) so that you can book appointments for your clients and their friends and family.

On average we screen 20 patients per day.  The average insurance reimbursement to you is $100 per screening.

This creates $2000 in gross revenue.

The fee paid to the HRV Specialist is 50% of the screening charge, which in the above example would be $1000 as your only expense.

Your Net Profit would be $1000.

We recommend 4 screening events per year for a potential of $4000 in added revenue to your practice.

Option 2 - Purchase a Max Pulse Devise and Do Your Own Screenings

In this option you would purchase your own Max Pulse screening devise and make screening a monthly event.  

We would provide the needed training for you or your office personnel to do the testing.  This training would be provided at no charge to you.  And we would provide ongoing technical support for your Cardiovascular Wellness Center.

The purchase price of a Max Pulse for HRV screenings is $6,500.

If you averaged 20 screenings per month, with the average insurance reimbursement of $100 per screening, you could generate $24,000 (20 screenings x 12 months x $100 per screening) in gross revenue during your first year.

When you subtract out the purchase price of your Max Pulse, then your Net Profit is $17,500.

Additional Benefits:

  • Your location is now branded as a Cardiovascular Wellness Center, which differentiates you from the rest of your direct competition. 
  • The use of the MaxPulse provides both a referral program and reason for others to use your services and come to your facility.
  • Follow up screenings provide you with a marketing opportunity to bring in new referrals.
  • If you promote Nitric Oxide Therapy through the use of ProArgi-9+, this can add an additional stream of income.

Nitric Oxide Therapy and ProArgi-9+:

The goal of The Million Lives Project is to help 1 million people or more understand the power of Nitric Oxide Therapy to naturally address most cardiovascular health issues.  We believe the best supplement to harness the power of Nitric Oxide Therapy is ProArgi-9+ from Synergy Worldwide.

ProArgi-9+: This is the only "Clinically Proven" l-arginine supplement in the market.  It is clinically proven to produce higher levels of nitric oxide than l-arginine alone.  And it is clinically provide to prevent vascular inflammation.  And it has been listed in the Physicians' Desk Reference for the last 5 straight years as "the highest quality L-arginine supplement in the world."  The following video will provide you with more information:

Inventory Needs: If you decide to incorporate ProArgi-9+ into your business operations, then we'll show you the best practices on how to position and market this "Clinically Proven" product to help address any of the following health concerns:

  • High Blood Pressure 
  • Diabetic Complications
  • ED or Erectile Dysfunction
  • Wound Healing
  • Athletic Performance
  • Cognitive Function

This product, as well as other Synergy Worldwide products, could add a significant source of additional income to your overall business plan.  One of our team members Arnold consistently generates over a $1000 in extra revenue from his customer base.

If you have any questions about the Max Pulse, testing procedures, and ProArgi-9+, then please contact Judy Feldhausen for more information.

Judy Feldhausen   630-289-2750

Max Pulse FAQ

Q: Is the Max Pulse device FDA approved?
A: Yes, the Max Pulse is FDA approved.  The FDA letter can be provided on request.  

Q: What is a Pulse Wave?
A: A Pulse Wave is when the heart pumps and pushes out blood. When the heart pumps it generates a pulse wave which is a contour wave that travels along the arterial tree. The wave form is generated from the left ventricular chamber of the heart to the big aorta, and is reflected back when the big aorta bifurcates or divides into two arteries.

Q: How long does a typical screening take?
A: The actual test itself takes 3 minutes. However, on average, a screening from start to finish will take 20-30 minutes. The more questions and discussion, the longer the screening takes.

Q: Does it hurt, or is it risky?
A: No, it is a completely non-invasive and painless test.

Q: Does it matter which finger/hand you place the finger probe sensor on?
A: No it does not. You can use the left or right hand. We recommend using the index finger from either hand. If someone has a large finger, to ensure that you don’t break the sensor, it is okay to place the sensor on their pinky finger.

Q: What if you get an erratic reading?
A: Sometimes a person’s hands may be too cold and the finger sensor is having a difficult time reading the pulse wave. Have them run their hands through some warm water or use a heating device to warm their finger for an accurate reading.

Q: What is the Artifact Beat, and when do I know to retest an individual?
A: The Artifact Beat detects how accurate the data collection is during the 3-minute screening. This is why it is important to make sure that the individual stays still, doesn’t talk, and breathes normally during the three minute scan. It’s also important that the table or desk that the device is on isn’t being bumped or moved during the actual screening.

An accurate reading will give an Artifact Beat of 4 or less. If the Artifact Beat is 5 or more, one of a couple things needs to be evaluated. Did the person move, breathe irregularly, sit uncomfortably, and/or was distracted by outside noises or persons, etc during the screening? If so, have them retested. Other times, it may register on the first sentence, of the second paragraph, on Report 1, that “An abnormal heart beat was detected during the process of this examination”. If an abnormal heart beat was detected, then the Artifact Beats of more than 5 are acceptable.

Q: What happens if the Max Pulse device is not working?
A: Make sure all cords are pressed in all the way and power is on to the device. Make sure that you are using the same port, every time, for each screening (If the device is plugged it into a different port than what’s established on your computer and in the Max Pulse settings, it will not work and you’ll need use the correct port). If that doesn’t work, you may need to uninstall, and then reinstall the software onto your computer. The Training section of this website has specific instructions for troubleshooting.

Q: What are requirements for the examination room when performing the screening?
A: The testing environment should be a comfortable, quiet place with bright light and proper temperature. Preparation testing day should be: During the measurement, do not move or talk, and stay rested, breathing normally. Avoid the test just after exercise and relax 10 minutes in measuring room before taking the test. Ensure the finger monitor is at heart level. Those who have arrhythmia are not recommended for the test. Avoid smoking, drinking caffeinated drinks or drugs 3 hours before taking the test. Avoid alcohol 24 hours before test. Remove nail polish. Place finger sensor on the left index finger. The ideal screening position is having the patient lie down with their hands flat at their sides; however this may not always be ideal with the environment. Therefore, it is acceptable to have a patient sit with feet flat on the floor, legs uncrossed, placing the heart sensor at heart level. Ensure that the patient does not press the sensor too hard against their chest. Also make sure that he patient’s finger is cool to warm (If the finger is cold, use running water or hand warmer to increase the finger temperature and blood flow).

Q: How are the Sympathetic and Parasympathetic readings taken?
A: First, using Frequency Domain Analysis, the three different frequencies of the Autonomic Nervous System are gathered (VLF (Very low frequency) - 0.0033-0.04Hz, LF (low frequency) - 0.04-0.15Hz (Also known as “Mayer” waves), and HF (High frequency) - 0.15-0.4Hz (Vagus Nerve)). Next, the frequencies are then used to see if they are in the normal ranges by using the following formulas: LF norm = LF / LF + HF - > Sympathetic nerve and HF norm = HF / Lf + HF - > Parasympathetic nerve. Finally, depending on the information gathered, a LF:HF ration is determined and then plotted to show how the Sympathetic and Parasympathetic nervous systems are working in conjunction with their norm and each other (normal (balanced) or hyper or hypo to their norms).

Q: Why does the Sympathetic and Parasympathetic system readings vary so much minute to minute?
A: The Autonomic Nervous System (ANS) is constantly trying to keep the body in balance. As a result, it is very fluid and dynamic.

Max Pulse Overview

Cardiovascular & Autonomic Nervous System (ANS) Screening Device

The Max Pulse is a simple, user-friendly, non-invasive, FDA Class II medical screening device. The device provides measurements using Photoelectric Plethysmography, Accelerated Plethysmography, and other technologies to access overall cardiovascular and autonomic nervous system wellness.

How It Works: 

The Max Pulse test is a portable, non-invasive screening device which uses a pulse ox on the fingertipIf arterials are flexible, the pressure at the finger tip has lots of small deviations as the arteries flex. If they are very stiff, the graph becomes very tight and regular. The machine uses a very high tech algorithm to track variations in the graph that are not visible to the naked eye, and then interprets those results compared to research involving 20 universities and 20,000 participants. The result is an assessment of arterial hardening that is extremely accurate.  It is FDA approved and can be covered by insurance.

The device analyzes the following:

·         Overall cardiovascular health

·         Heart rate variability (HRV) and mean heart rate (MHR)

·         Overall elasticity of large, small and peripheral arteries

·         Progression of arteriosclerosis

·         Blood circulation and amount of blood remaining in the vessels after systolic contraction of the heart

·         Left ventricular ejection, and contraction power

·         Mental stress, physical stress and resistance to stress


Additional Results: 

The machine also shows a very accurate heart rate variability test and autonomic nervous system analysis, showing the individual stress level and the sympathetic nervous system. Reports can be printed and emailed to patients for their records. Comparisons are included to show progression over multiple tests.

Photoelectric Plethysmography (PTG)

PTG is a non-invasive technique for measuring the amount of blood flow present or passing through, an organ or other part of the body. Plethysmography is used to diagnose deep vein thrombosis and arterial occlusive disease.

Accelerated Plethysmography (APG)

Using a finger clip, the blood's pulse wave is followed from the time it leaves the heart and travels through the blood vessels down to the finger. The pulse wave is a snapshot into the cardiovascular system and evaluates arterial elasticity (arterial stiffness), which is related to atherosclerosis. Arterial stiffness is a major cardiovascular risk factor.

There is strong scientific evidence supporting the use of plethysmography as a diagnostic and prognostic tool for early warning signs of cardiovascular disease and peripheral vascular disease (including primary and secondary Raynaud's phenomenon).


Heart Rate Variability (HRV) - Determines one's overall health status and autonomic nerve system. "Meta-analyses of published data demonstrate that reduced cardiovascular autonomic function, as measured by heart rate variability, is strongly associated with an increased risk of silent myocardial ischemia (lack of oxygen to the heart w/o symptoms) and mortality."

Differential Pulse Wave Index (DPI) - Overall cardiovascular health.

Eccentric Constriction (EC) - Constriction power of vessels from the left ventricle.

Arterial Elasticity (AE) - Overall elasticity of large, small, and peripheral arteries (arterial stiffness).

Remaining Blood Volume (RBV) - Remaining blood in the vessels after systolic contraction of the heart.

Wave Type - Aging vascular health indicator.

Mean Heart Rate - Average beats per minute or heart rate.

Arteriosclerosis Progress - 7 pictorial wave types showing typical artery status.

Stress Score - Overall stress health compared to resistance levels.

Stress Levels - Mental stress, physical stress, and resistance to stress. Changes in pressure, velocity, blood volume, and other indices.

And Other Indices

Max Pulse scanning device is also a useful tool in assisting health-care practitioners, technicians, and individuals in the early detection of cardiovascular related issues. The test will also help assess nutraceutical and/or pharmaceutical needs. Through periodic screenings and lifestyle changes (exercise, diet, and supplementation etc.), one is able to monitor the effectiveness of these changes and how they relate to the person's cardiovascular, autonomic, and overall health status.


The source information for HRV analysis is continuous beat-by-beat (not averaged) recording of heartbeat intervals. There are many ways to measure and record those intervals. However two such methods are found to be the most appropriate for this.

Pulse wave analysis is way of measuring heartbeat intervals. It is a simple and least invasive method of measurement based on photoplethysmograph (PPG). PPG is a signal reflecting changes in a blood flow in tiny blood vessels typically spotted in fingertips or earlobes. Typical PPG sensor emits infrared light towards the skin area of an earlobe or finger. The blood passing through this area through numerous tiny vessels absorbs certain portion of that light while remaining light is detected by a special photocell. The amount of absorbed light is proportional to the amount of blood passing by. Since the blood flow is not constant due to pulsations caused by heartbeats the sensor generates a very specific waveform reflecting those changes in blood flow. This waveform is usually called as a pulse wave. This waveform can be processed by a special algorithm to derive beat-by-beat heartbeat intervals.


It is found that a lowered HRV is associated with aging, decreased autonomic activity, hormonal balance, specific types of autonomic neuropathies (e.g. diabetic neuropathy) and increased risk of sudden cardiac death, after an acute heart attack.

Other research indicates that depression, panic disorders, and anxiety have negative impact on autonomic function, typically causing depletion of the parasympathetic tone. On the other hand an increased sympathetic tone is associated with lowered threshold of ventricular fibrillation. These two factors could explain why such autonomic imbalance caused by significant mental and emotional stress increases risk of heart attack followed by sudden cardiac death.

Aside from that, there are multiple studies indicating that HRV is quite useful as a way to quantitatively measure physiological changes caused by various interventions both pharmacological and non-pharmacological during treatment of those conditions manifesting significant reduction in HRV. (See chart 5.3 Diseases Associated with Lowered HRV).

However, it is important to realize, that up to this point in time, the clinical implication of HRV analysis has been clearly recognized in only two medical conditions:

Predictor of risk of arrhythmic events or sudden cardiac death after acute heart attack

Clinical marker of diabetic neuropathy evolution

Nevertheless, as the number of clinical studies involving HRV in various clinical aspects and conditions grows, HRV remains one of the most promising methods of investigating general health in the future.


Myocardiac infarction (MI)

Angina pectoralis

Ventricular arrhythmia and Premature ventricular contraction (PVC)

Sudden cardiac death

Coronary artery disease

Congestive heart failure

Diabetes mellitus & Diabetic autonomic neuropathy

Brain injury


Multiple sclerosis

Fibromyalgia & Chronic fatigue syndrome


Guillian-Barre Syndrome

Depression & Anxiety disorder (Panic disorder)

Stress induced diseases


For the past 20+ years, methods of the heart rate variability (HRV) analysis have become one of the most popular means of assessment of the autonomic nervous system (ANS) function because of their simple and very informative nature.

At this time there are well-defined standards and methodologies of using methods of HRV analysis, created special normative databases and criteria of assessment of various HRV parameters with regard to their comparison with normative ranges.

At the same time it is very important to point out that there is a tendency in specific cases to over exaggerate diagnostic value of the assessment of results of HRV analysis when professionals attempt to use these results to make conclusions about presence or absence of certain diseases. The Max Pulse scanning device must be used in the scope that it was intended.

What's The Next Step?

If you have a passion for natural ways to improve the health of your clients, then please contact me.  If you want to implement addition streams of income to your existing practice, then please contact me.  I'll help you understand the benefits of The Million Lives Project.

Copyright 2018, The Million Lives Project  

*These statements have not been evaluated by the Food and Drug Administration. The products we recommend are not intended to diagnose, cure, treat, or prevent any disease. Consult your health care provider prior to using this information and product recommendations if you are pregnant, nursing or have a know medical condition.